Shine: Digital Craftsmanship for Modern Luxury Brands is the answer for those ambitious businesses that need some clarity on how to move from an OOPS (Overwhelming Online Presence and Stress) situation to a WOW (Wonderful Online Wonderland) state. It meets the rising demand from premium and luxury brands for a simple and concrete framework that demystifies digital marketing.

Although dedicated to premium and luxury brands, any business (small or large) can benefit from applying some of the digital principles contained in this book to increase their brand’s online desirability and offer a more polished and first-class user experience.