THE STORY
LIVE EVERYDAY WITH INTENTION.
#THEDIGITALDARLING
The professional short bio
Recognised as one of Asia’s top 50 women leaders, Florine Eppe Beauloye is an award-winning digital entrepreneur, praised author, international speaker and luxury marketer. She is the founder and CEO of mOOnshot digital, a creative and digital marketing agency for premium and luxury brands.
She is also the founder and editor-in-chief of Luxe Digital, an online magazine (with 2 million+ monthly readers) that celebrates all the luxuries that make our lives richer — intellectually, aesthetically, and emotionally.
The highlights
+ Twenty years of international marketing experience across Europe, Asia, and the Middle East
+ Award-winning digital entrepreneur
+ Author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands” praised by industry leaders from LinkedIn, Google, Facebook and more
+ Founder & CEO of creative and digital marketing agency mOOnshot digital since 2013
+ Engaging speaker at renowned universities and international conferences
+ Empowered thousands of people from entrepreneurs to corporate c-level executives
+ Master’s in Marketing and Communication with first class honours from the Université libre de Bruxelles (ULB), Belgium.
+ founder and Editor-in-chief of Luxe Digital
The more personal version…
Hello. Nice to e-meet you.
I’m Florine Eppe Beauloye, an award-winning Belgian entrepreneur in Dubai. You can think of me as the multi-hyphenate, chic-geek in stilettos, balancing speaking, writing, mentoring and digital marketing.
I am the founder and CEO of mOOnshot digital, a boutique creative and digital marketing agency that specialises in premium, lifestyle and luxury brands.
I am the author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands” praised by industry leaders from Google, LinkedIn, Facebook, The Wall Street Journal and more.
You will also find me as a regular guest speaker at universities, international events, and conferences. I am also a regular commentator on marketing issues to international publications and media.
I was recognised as one of Asia’s Top 50 Women Leaders by CMO Asia magazine and The World Brand Congress.
I have inspired and empowered thousands of forward-thinking people (from entrepreneurs to marketers to corporate CEOs) and discerning brands across the globe to embrace digital and shine online through my insightful talks, custom trainings and bespoke consulting services.
When I need to disconnect, I turn off data roaming and roam the world instead. I especially enjoy walking barefoot on the beach and chasing exotic sunsets.
I’m always keen to hear about new collaborations and seeking the next opportunity so feel free to drop me a message.
With style & substance,
THE LITTLE-KNOWN BITS…
FROM RUNNING THE RED ROADS OF AFRICA
TO WALKING THE RED CARPET
Act 1
THE WANDERLUST
GENE,
AFRICA
I was born in a remote town in the Democratic Republic of the Congo (then known as Zaire), Africa—a town that was so remote, its name, Mbanza-Ngungu, is unknown to most and difficult to pronounce for all. Running in the wild as a child, little did I know I would one day work with some of the most renown brands in the world and walk the red carpet with some of Hollywood’s most famous celebrities.
Growing up with a father who is an adventurer and an explorer, I’m a global nomad with wanderlust in my veins. This wanderlust ignited the search for work beyond borders: a personal and professional journey through continents, cultures, and purposes.
Act 2
THE MARKETING
PASSIONISTA,
EUROPE
In 1998, Google makes the whole web searchable. I am 16. I enter the digital highway… First email, first desktop, first mobile device, first social media account.
Spiraling my way up corporate towers with authenticity and creativity, I held various leadership positions, from TV Journalist to behind the camera as PR Manager, to Head of Marketing for international B2C and B2B brands.
Act 3
THE MOONWALKING
ENTREPRENEUR,
ASIA
After a decade of work experience, I left the security of my corporate career, left behind the things I had come to rely on to thrive. I pursued curiosity, went beyond my comfort zone and landed myself in a new place: the unknown land of entrepreneurship.
I set off on a mission: putting all I had learned about marketing, branding, communications, and enhance it with the expertise of some of the brightest minds working with some of the best tech companies in the world, and started applying it to luxury brands and innovative startups. I call it: Digital Craftsmanship.
I started to dance on the mOOn, polish select brands and ambitious leaders and make them shine online.
At the heart of it all, I am a compulsive creative with an appetite for greatness and new challenges. I love learning something new every day, experimenting with new approaches and creating new models for success.
The random facts
+ I once scored a mark of 11 out 10 for a design project in college because the teacher felt I went beyond even the full mark expectations.
+ I was spotted at Le Festival de Cannes red carpet event among Hollywood celebrities.
+ I am a digital entrepreneur but cannot work without my notebooks and paper planners.
+ I have travelled to more countries (and still counting) than my age in years.
+ As a kid, I flexed my entrepreneurial muscles by founding a by-invitation-only club with a select group of friends and developing our very own encrypted language.
+ I once shared the screen with David Wenham in the series “Answered by Fire”, BSLM Productions as an extra while backpacking around Australia.
+ I also made an apparition in a TV Commercial for Hyundai Getz.
The things I do…
EMPOWERING
Digital Marketing, Luxury Marketing, Online Advertising, Social Media, SEO, Website Design, Content Marketing, Branding & Design. Established or emerging brands. Small or large businesses. Entrepreneur or corporate leader. How can I help you?
INSPIRING
I’ve spoken to (small and big) audiences across Europe and Asia. And I love doing it. How can I rock your next event?
SHARING
One book, a leading professional luxury publication, lots of articles and blog posts, tons of good advice. Grab a cup of coffee (or herbal tea) and enjoy the reading.
